The Trip of Milk Tea (I)
The Key to Success of Hand-shaken Brand: A tasty Milk Tea!

Author:Lillian

What is milk tea? It is a drink combining tea with milk (i.e., dairy product: milk, creamer and milk powder). It can also be called as fresh milk tea or latte by adding fresh milk or sugar (granulated sugar, fructose, brown sugar or honey) for a more obvious sweet taste. The most popular milk tea in the world is black tea with milk, which is a drink with long historical culture across boundaries and races. The hand-shaken drink culture originated from Taiwan provides a wider range of tea elements for milk tea since the tea can be green tea, pouchong tea or oolong and each kind of tea has its own supporters.

The milk tea series is the basis of hand-shaken drinks, especially for black tea with milk. The coffee chain brand Louisa Coffee has listed milk tea in the menu, not to mention breakfast shops which can be seen everywhere. Milk tea is definitely one of the choices on their menu. According to the analysis of hand-shaken drink preference made by CMISI survey in 2019, the top three are “Bubble tea,” “Black tea latte” and “Assam black tea,” in which we can sense the obvious favor for milk tea by Taiwanese consumers. Therefore the enthusiastic reaction of the consumer about the popular Bubble milk tea created by KEBUKE Tea Co. in 2020 is predictable. In overseas markets such as in Southeast Asia, 45% of voices come from the affection for milk tea based on the survey of i-buzz. Thus, a delicious milk tea becomes a key point that every store owner must grasp.

Firstly, select the tea and the most suitable dairy product and then select sugar to increase the scent and level.

The most common teas in the current milk tea market are Assam black tea from India, known as the place of origin of black tea in the word and Ceylon black tea from Sri Lanka. For the trendy Taiwanese black tea (TTES No.18 Ruby black tea, honey flavor black tea) and keemun black tea from China in recent times, as well as the Earl Grey tea originating from the U.K. to spread around the world, generally, they have consistent tones in the overall flavor, even though the flavor of tea produced by different tea manufacturers may vary from each other slightly. However, the reason for the best-selling of Tachungho [5050 Black Tea for Milk Tea] is due to the golden mixture ratio of Assam and Ceylon black teas to preserve the features of both teas, which is really popular among consumers. It has also become an item designed to prepare milk tea.

In recent years, due to the promotion of brands such as KEBUKE Tea Co. and JOHN TEA COMPANY in Taiwan, the flavored tea (flavored tea with scented tea) gradually became the next step to pursue tasty milk teas. In addition to the creativity concerning the dairy products and sugars, the changes in the tea base may bring brand new tastes while the changes in the form (e.g., milk foam) may also provide new experiences. Have you ever tasted milk tea with scents of strawberry and lemongrass before? Or milk tea with rose and litchi scents or milk tea with honey of longan flowers and longan scent? If you want to deepen the image of your brand among the consumer, you have to start with milk tea favored by most people to enhance their memory! The [Strawberry Lemongrass Flavor Black Tea] of Tachungho is definitely worth a try. The 4 new types of teas to be launched at the beginning of June also may assist the businesses in entering the key market of milk teas. Welcome all businesses to pay attention to our company website and line@ for the latest news at any time.

In the following two articles, I will lead you to trace the history of milk tea and find the key to people’s preference according to the development of tea milk. Please stay tuned for how to control the proportion of a delicious milk tea and how to mix milk with sugar to make a tasty milk tea!
奶茶之旅(二) 追溯奶茶的起源，從歷史中找尋大眾喜愛奶茶的緣由
奶茶之旅(三) 奶茶的黃金比例，如何搭配正確的奶及糖

參考資料:
1. 大吉嶺、阿薩姆、祁門、錫蘭的特色是什麼？紅茶研究權威告訴你
2. i-buzz: 菲律賓手搖飲產業環境分析：欲打進甜品王國 甜度和配料最關鍵｜東南亞跨境口碑
3. CMISI: 2019手搖飲料品牌偏好調查